§ 00 — Program

Revenue Residency

For

Founder-operators · $300K–$3M

Cohort 1

Opens Q2 2026 · 8 seats

§ 00 / Revenue Residency · Cohort 1

You're not stuck. You're running on momentum.

Revenue is coming in. Customers are happy. Something's working — you're just not sure what. So you do more of everything. And it works. Until it doesn't.

Apply for Cohort 1 → See the program → 8 seats · $8,000 cohort-1 price
Plate 00 — The plateau Momentum vs. infrastructure
§ 01 / What's actually happening

It's not random. You just can't see why yet.

Most founder-led businesses are built on relationships, hustle, and a few things that worked early. That's not a knock. It's how most good businesses start.

But somewhere between $300K and $3M, the math changes. What got you here won't scale. The referrals get lumpy. The pipeline gets unpredictable. The close rate feels random.

It's not random. You just don't have visibility into why you win when you win, and why you lose when you lose.

That's a systems problem. Not a sales problem.

§ 02 / Revenue Residency

A 6-week program for founders ready to build the system underneath.

You build your own Revenue OS — week by week — with a small cohort at the same stage. The work you do inside the program is the deliverable. You leave with something you built, understand, and can actually run.

Figure 02.A — What it isn't

✕

A course

Lectures and workbooks you'll consume once and never open again.

✕

A mastermind

Networking dressed up as accountability. Inspiration without infrastructure.

✕

Done-for-you consulting

Someone else builds it; you have to keep paying them to run it.

Figure 02.B — What it is

A · 01

A residency. Build your own Revenue OS, in the room, with the people doing it next to you.

Six weeks of building — not consuming. The program is the work. You leave with something you built, understand, and can actually run — not a binder, not a slack channel, not a call replay library.

§ 03 / The 6 weeks

One question per week. One artifact built.

The sequence is opinionated. Each week's work feeds the next. By Week 6 you have a Revenue OS that's yours — not a template, not a copy of mine.

WK · 01

Map the motion you actually have.

Forensic look at how revenue is being generated today. What's working? What's tribal knowledge? What's a bet you're making without realizing it?

Artifact · Revenue map
WK · 02

Why you win when you win.

Reverse-engineer your closes. Pattern-match the deals that close fast vs. slow, the customers who stick vs. churn. Find the win-loss signal.

Artifact · Win-loss thesis
WK · 03

Where the pipeline actually breaks.

Not vibes — data. Where do qualified prospects stall? Where does the team lose visibility? The bottleneck is almost never where you think.

Artifact · Bottleneck audit
WK · 04

Design the operating system.

The architecture. Stages, definitions, decision rights, what gets measured and how often. The boring infrastructure that makes the rest compound.

Artifact · Revenue OS v1
WK · 05

Install it. Run it for a week.

The system meets reality. What broke? What was naive? Tune in the room with the cohort watching, not alone six months later.

Artifact · Live install + tuning log
WK · 06

Make it survive without the program.

Codify the runbook. Train the operator (often: you). Decide what stays manual, what becomes automation, and the one thing you'll measure forever.

Artifact · Operator runbook
§ 04 / The details

Small cohort. Fixed scope. No fluff.

8 founders, max

Per cohort. Small enough that everyone's work gets seen. Large enough that pattern-matching across businesses actually happens.

6 weeks of building

Not lectures. Each week ships an artifact. By Week 6 your Revenue OS exists, runs, and is yours.

$8K Cohort 1 price

Fixed. Founding-cohort pricing.

Future cohorts $10,000 · $10K

Danny Cox

Revenue Infrastructure Architect

§ 05 / Who built this

I'm not a consultant who figured this out in a boardroom. I built it because I needed it.

Receipts

$0 → $3M

Built a solar sales org from zero in an industry I didn't know.

$1M / yr 1

Solar installation business in the same vertical. Two systems, same year.

$1M / 14 mo

Marketing agency. 9 FTEs. Built the GTM motion from scratch.

$100K → $1.2M

DTC brand. Different model, same first-principles methodology.

2017 →

Working in AI & machine learning since before it was a category.

UNR · MBA

Business teacher at University of Nevada, Reno (R1). MBA student. Still in the room.

I've made most of the mistakes the founders I work with are making right now.

I've also had to walk away from a $30M project I built from scratch with nothing to show but an expensive lesson in the importance of maintaining independent counsel. The DSCR automation lab at dscrme.com is live proof the system works without a team or a budget — just clear infrastructure and the right tools. I'm not here to tell you what worked for me and call it a framework. I'm here to help you build the version that works for you.

§ 06 / Apply for Cohort 1

If something's broken in your revenue motion — and you can't quite name it — this is the room.

No more than 8 founders. Six weeks. One system you'll actually use. Cohort 1 opens Q2 2026.

Cohort fits founders in the $300K–$3M range.
A few sentences. Plain language. We read every one.
We follow up within a few days. If it's a fit, we'll talk. If it's not, we'll tell you.
§ 06.OK — Application received

Got it. We'll be in touch within a few days.

If it's a fit, we'll talk. If it's not, we'll tell you that too. Either way, you'll hear back.