Work · Systems I've built

go-to-market intelligence + asset production GTM-OS prospect-intelligence dashboard, figures redacted

GTM-OS · Built inside Ridgeline

Go-to-market intelligence that produces the asset, not just the insight.

Growth-stage B2B software · customer marketing, 500-plus-person org

The signal to act on a customer lived in one set of tools; the assets that act on it got made somewhere else, by hand. Between the insight and the finished piece sat days of copy-paste.

What I built: An engine that reads the account and produces the asset in the same motion. Feed it the context, get back a finished draft that already sounds like the company — meeting brief, case study, one-pager, sequence, whatever the moment needs. Using it feels less like briefing an agency and more like the research and the writing happening at once.
The result: Meeting prep went from ~4 hours to ~15 minutes. Running inside the marketing org today — a morning of research turned into a finished, on-voice brief.
For you: If your team researches in one tool and writes in another, the gap between them is where the speed goes. This closes it — a marketing function that ships as fast as it thinks.

agency revenue engine Sixth City ingestion-engine console

Sixth City Marketing · Full revenue engine

The agency that sold systems and ran on none.

Marketing agency · founder-led

Leads came from the founder's network and referrals, which capped growth at how many rooms one person could be in. Momentum, not a system.

What I built: A revenue engine that runs the agency's own pipeline end to end — signal in, scored accounts out, a per-account message that reads like it was written for exactly that prospect, and a follow-through that doesn't depend on the founder remembering. It feels like the agency finally hired the operator it kept selling everyone else.
The result: 3,500-plus net-new accounts identified and scored against the company's ICP, each one handed a value point up front — which turns what used to be an inbound signal into an outbound door-opener, at scale and without the founder in the loop.
For you: If your growth is capped by one person's calendar, the fix isn't more hustle. It's a system that runs when that person is asleep.

content engine + merch funnel The Rich Eisen Show editorial storefront

The Rich Eisen Show · JV with element23

A national audience, and a store it kept ignoring.

National sports-media brand · large daily audience

The attention was already there and already paying attention. The store sat off to the side like an afterthought, so a huge daily audience and the thing you could actually buy lived on separate islands. No bridge between them.

What I built: A content engine and a storefront that finally point at each other. The show's content routes people to product, the store looks like it belongs to the brand instead of a generic template, and new episodes feed the funnel instead of disappearing into the feed. It feels like the merch line finally joined the show it's named after.
The result: The third-highest sales month in the store's history — inside the first week of go-live. A national audience finally had somewhere to convert.
For you: If you have an audience and a store that ignore each other, the money is in the bridge, not in more audience.

candidate marketing-site platform Hiremé candidate marketing-site product

Hiremé · My own product · youshouldhire.org

The résumé hides the person. This argues for the hire.

Job-seeker platform · shipped product

A strong candidate lands in the stack as one more PDF, and everything that actually makes them worth hiring — the proof, the voice, the fit — gets flattened into the same template as everyone else. The format hides the signal.

What I built: A full-stack platform that turns a candidate into their own marketing site — the company's visual language, the candidate's voice, positioned against the exact pain the role is trying to solve. Instead of a PDF that begs to be skimmed, it's a page that argues for the hire. Using it feels less like updating a résumé and more like a campaign built around one person.
The result: Concept to functioning product in 72 hours. A live platform you can click through right now at youshouldhire.org — where the alternative was one more PDF résumé.
For you: Proof this isn't slideware. It's live, it has users, and the surface is yours to inspect before a single call.

Real systems. Not slides about them.

Four, told in full. The gap each one was really closing.

Go-to-market intelligence that produces the asset, not just the insight.

The agency that sold systems and ran on none.

A national audience, and a store it kept ignoring.

The résumé hides the person. This argues for the hire.

Have a problem in front of you? Let's build for it.